Mobile advertising a $21 billion market, says SNS Research report
DUBAI, UAE. 21st April 2014: SNS Research's latest report indicates that the global mobile advertising market presently accounts for $21 Billion in revenue.
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.
The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
The report will be of value to current and future potential investors into the mobile advertising sector, as well as wireless carriers, advertisers, mobile device OEMs and app developers who wish to broaden their knowledge of the ecosystem.
For further information concerning the SNS Research report "The Mobile Advertising (mAdvertising) Market: 2014 - 2020" please visit: http://www.snstelecom.com/madvertising
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About SNS Research
SNS Research is one of the most foremost market intelligence and consulting firms for the worldwide telecommunications industry, with a particular focus on wireless infrastructure and mobile devices. Developed by leading industry analysts our market intelligence and consultancy services provide unique insights to the global telecommunications industry with information ranging from niche details of mobile handset models to tracking to large network infrastructure contracts and cellular network operator metrics. Whether your focus is strategic decision making, service development, investment or marketing, our services will allow you to make optimal decisions with self-assurance.